Discover the Perfect Influencers for Your Brand
Use advanced filters like location, audience demographics, engagement rates, and more to find the ideal match.
Best Influencer Search Engine
“It’s like if Google and ChatGPT had a baby but for finding the perfect influencers.”
Influencer Demographics
Find influencers based on gender, age and much more or filter based on their audience. E.g. find influencers with >65% female following.
Location
Find influencers based on country, state or city and filter based on audience data E.g. Find influencers with >60% followers in Bangalore or Mumbai etc.
Paid Video Performance
Easily assess an influencer’s performance in paid collaborations over the last 3 to 6 months. Track average views, engagement, and content style for sponsored posts to ensure you partner with creators who deliver results.
Improve Your Decision Making
Make smarter collaboration choices with powerful influencer analytics. Get deep insights into performance, audience behavior, and growth trends to guide your strategy with confidence.
Fake Followers
Identify fake, bot, and mass followers to ensure your sponsored content reaches real, engaged audiences. Get a clear picture of influencer authenticity before you invest.
Deep Audience demographics
Discover creators by their audience’s location, age, gender, ethnicity, and interests. Partner with influencers who can spread your message directly to your target audience.
Find content creators just like your top influencers
Use our AI-powered Lookalike Discovery to instantly find creators with similar audience demographics, content styles, or engagement rates perfect for scaling high-performing campaigns.
Discover Your Ideal Influencer in 4 Easy Steps
Effortlessly find the perfect influencer using our intuitive search tool filter by niche, location, audience, and engagement to get spot-on matches in minutes.
Apply Influencer Search Filters
Narrow down your search by applying filters like audience demographics, follower count, engagement rate, and account authenticity to find the most relevant creators for your campaign.
Find Influencers by Keywords
Refine your discovery by typing keywords like “skincare routine” or “travel vlogs” to instantly surface niche creators who match your brand’s focus.
Organise Influencers with Custom Lists
Group shortlisted creators into separate lists for each campaign or objective. Export them as CSVs or collaborate easily by sharing with your team.
Seamless Campaign Integration
Effortlessly add selected influencers to your campaign management dashboard and start executing with precision.
Social Media Coverage
Collaborate with your ideal Instagram creators and launch high-impact campaigns that drive results.
TikTok
Partner with top TikTok creators to amplify your reach and grow your TikTok Shop conversions.
Youtube
Collaborate with high-performing YouTube influencers to maximise reach, views, and brand engagement.
Twitch
Partner with Twitch streamers to drive real-time engagement and connect with niche gaming and live-streaming audiences.
Top 5 Metrics to Analyse When Searching for Influencers
When it comes to selecting the right influencers for your brand, numbers alone don't tell the full story. We’ve analysed over 200k commercial influencer posts to identify the key performance indicators that most accurately predict real impact—especially in terms of reach, engagement, and conversions. Here are the top five metrics to closely evaluate:
Engagement Rate (ER)
More than follower count, the engagement rate helps measure how well an influencer connects with their audience. A high ER indicates that followers are actively responding—liking, commenting, sharing—suggesting trust and affinity. In campaigns with strong ERs, we observed up to 2x better conversion rates.
Audience Quality and Authenticity
It’s essential to evaluate whether the influencer’s followers are real, engaged humans. We run checks for bot accounts, mass followers, and suspicious spikes. Accounts with consistently high audience authenticity contribute to higher ROI and brand safety.
Content Relevance and Brand Fit
The influencer’s recent content should align with your brand’s values, tone, and goals. An influencer posting in your niche—be it fitness, skincare, or tech—will typically drive more targeted traffic and meaningful engagement than a general lifestyle creator.
Past Paid Post Performance
Analysing performance of branded content from the past 3–6 months can offer strong predictive insight. We review views, saves, click-throughs, and comment sentiment to understand how well an influencer delivers under commercial conditions—not just organic posts.
Audience Demographics
Reach matters only if it reaches the right people. We help brands analyse influencer audiences by age, gender, location (country, state, or city), and language. For example, if your product targets Gen Z women in Mumbai, we ensure the influencer’s followers match that profile with over 60% accuracy.
Your Ultimate Influencer Discovery Tool
The Smartest Way to Search for Influencers
"Think Google Meets ChatGPT for Influencer Marketing"
Discover Ideal Brand Ambassadors
Identify potential ambassadors from people already engaging with your brand. Tap into loyal fans who genuinely love your products and are ready to spread the word. You can also monitor mentions of competitors to see how your brand stacks up.
Reach the Right Audience
Find influencers whose audiences align perfectly with your target market. Filter creators by audience demographics like location, age, gender, ethnicity, and interests ensuring your message reaches the right people.
Spot Niche & Emerging Creators
Use any keyword or hashtag to uncover top voices in a specific niche. Track creators with high growth momentum and identify rising stars early giving you access to impactful influencers at better rates.
Collaborate with Authentic Influencers
Avoid fake followers and inflated metrics. Use our advanced fraud detection tools to find genuine influencers with real, engaged audiences. Leverage the Audience Quality Score to ensure every collaboration delivers value.
Find Similar Influencers with Lookalike Search
Expand your reach by discovering creators similar to your current top performers. Whether you're looking to scale or lower your costs, Lookalikes helps you find influencers with similar content, audience, and impact.
Access Verified Contact Details
Reach out to influencers directly with verified contact information. Manage outreach at scale with integrated drip campaigns to build lasting partnerships.
what people say
Our users love us.
Ryan Bailey
Duncan & Stone Paper Co
"Up to now I have always looked for influencers by myself and reached out to them. This is a very tideous way and takes a lot of time to organise everything. With Influencer Hero this is now much easier. Everything is in one place, tracking is provided and templates make it easy to react in seconds. Thank you so much."
Ryan Bailey
Duncan & Stone Paper Co
"Up to now I have always looked for influencers by myself and reached out to them. This is a very tideous way and takes a lot of time to organise everything. With Influencer Hero this is now much easier. Everything is in one place, tracking is provided and templates make it easy to react in seconds. Thank you so much."
Ryan Bailey
Duncan & Stone Paper Co
"Up to now I have always looked for influencers by myself and reached out to them. This is a very tideous way and takes a lot of time to organise everything. With Influencer Hero this is now much easier. Everything is in one place, tracking is provided and templates make it easy to react in seconds. Thank you so much."
Ryan Bailey
Duncan & Stone Paper Co
"Up to now I have always looked for influencers by myself and reached out to them. This is a very tideous way and takes a lot of time to organise everything. With Influencer Hero this is now much easier. Everything is in one place, tracking is provided and templates make it easy to react in seconds. Thank you so much."
Ryan Bailey
Duncan & Stone Paper Co
"Up to now I have always looked for influencers by myself and reached out to them. This is a very tideous way and takes a lot of time to organise everything. With Influencer Hero this is now much easier. Everything is in one place, tracking is provided and templates make it easy to react in seconds. Thank you so much."
Ryan Bailey
Duncan & Stone Paper Co
"Up to now I have always looked for influencers by myself and reached out to them. This is a very tideous way and takes a lot of time to organise everything. With Influencer Hero this is now much easier. Everything is in one place, tracking is provided and templates make it easy to react in seconds. Thank you so much."
Ready to 10X Your ROAS?
Join 250+ brands and 50+ agencies already driving results with us from growing startups to publicly listed companies. Trusted by clients like Lenskart, Oziva, and WOW Skin Science.
What Makes a Great Influencer Marketing Platform
.svg)
Our platform leverages advanced data analysis across over 200,000 posts to identify influencers who consistently deliver strong performance based on audience engagement, conversion trends, content relevance, and verified credibility signals.
Yes, you can filter creators based on follower brackets, engagement rates, content formats, gender, region, and other key demographics to match the exact profile you're targeting.
Absolutely. Our platform provides real-time tracking of views, engagement, conversions, and ROI — giving you full visibility into what’s working and what’s not during a campaign.
We analyse multiple authenticity signals including like-to-follower ratios, comment quality, follower velocity, and historical engagement behaviour to assess follower legitimacy and weed out fake or inactive audiences.
Yes, our platform supports creator discovery, campaign management, and performance tracking across both YouTube and Instagram.
Yes, our platform includes an in-built communication and collaboration module, allowing you to brief, track deliverables, approve content, and coordinate seamlessly with all your influencers — all in one place.
.png)