Free Instagram Fake Follower Checker & Influencer Analytics Tool
Analyse any Instagram influencer in seconds with our free fake follower checker. See real vs. fake followers, engagement rates, top content, and audience demographics by gender and location. Built for brands, agencies, and marketers to spot authentic creators, avoid inflated metrics, and make smarter partnerships—no sign-up, just accurate real-time data.
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Fake Followers Impact ROI – Insights from Our Research Report
Before partnering with an influencer, it’s essential to know how follower quality impacts your ROI. Our data science team analysed 200,000+ commercial posts and found a clear negative correlation between fake followers and campaign performance. The takeaway? Fake followers don’t just hurt reach—they directly reduce conversions, making audience authenticity mission-critical for ROI-driven influencer marketing.
Impact of Fake Followers on Conversions & ROI
To better understand how fake followers affect campaign performance, we analysed over 200,000 influencer posts, categorising influencers into three segments based on their conversion performance:
- High-performing influencers: More than 10 conversions
- Medium-performing influencers: 4–10 conversions
- Low-performing influencers: Fewer than 4 conversions
The data reveals a clear trend: the higher the percentage of real followers, the better the performance. The median fake follower percentage was:
- 21.5% for high performers
- 24.7% for medium performers
- 27.4% for low performers
Influencers with audience credibility above 73.17% consistently achieved stronger conversion rates, emphasising that follower authenticity is a critical metric in driving ROI.
If you’re looking to optimise your influencer campaigns, analysing fake followers isn't optional, it's essential.
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Detecting Fake Followers: Key Metrics That Matter
When evaluating Instagram influencers, identifying fake followers is crucial to ensure you're partnering with authentic creators who can drive real results. At Dreabee, we’ve developed a suite of Influencer Hero Metrics designed to assess audience authenticity and engagement integrity — helping brands avoid inflated reach and maximise ROI.
Here are the key metrics we rely on:
Fake Follower Ratio
Measures the estimated percentage of an influencer’s followers that are inactive, bots, or purchased — ensuring audience authenticity.
Engagement Rate (Real vs. Expected)
Compares actual engagement (likes, comments) with expected norms based on follower count to detect artificially inflated numbers.
Follower Growth Pattern
Analyses historical follower trends to uncover unusual spikes that suggest a coordinated effort to boost follower counts through mass purchases.
Authenticity Score
Reviews comment content for depth, variation, and relevance to identify real audience interaction vs. spam or generic bots.
Audience Quality Score
A composite metric that evaluates the credibility of an influencer’s followers using multiple data points like activity and origin.
Like-to-Follower Ratio
Highlights inconsistencies between likes and follower count, which can indicate low engagement or inflated followership.
Follower Growth as a Predictor of ROI
Our analysis of 200,000 influencers who published commercial posts reveals a strong correlation between follower growth and campaign ROI.
- High-performing influencers (10+ conversions/post) showed a median follower growth rate of 3.2%.
- Medium performers (3–10 conversions/post) had a growth rate of just 1.0%.
- Low performers (≤2 conversions/post) even exhibited a negative growth rate.
This trend aligns with platform behaviour: Meta algorithms tend to amplify high-quality content, rewarding creators with increased visibility and organic follower growth. In contrast, low-engagement or inactive influencers often face stagnation or decline in their follower base.
2. Engagement Rate
Engagement rate is one of the most discussed metrics in influencer marketing but how much does it impact ROI?
To answer this, we analysed over 200,000 commercial influencer posts across Instagram and YouTube. Our findings reveal a strong correlation between engagement rate and conversions:
- High-performing influencers (more than 15 conversions per post) had a median engagement rate of 2.4%.
- Medium performers (5–15 conversions per post) showed an average rate of 1.5%.
- Low-performing influencers (fewer than 5 conversions per post) had engagement rates below 0.9%.
This trend confirms that influencers with engaged, active communities consistently drive better results. While vanity metrics like follower count can be inflated, a strong engagement rate typically indicates genuine audience connection which translates to higher ROI.
Total Engagements
When looking at total engagements, the differences between high- and low-performing influencers become even more apparent. However, it’s important to interpret this metric with caution.
Total engagement alone doesn’t account for audience size, and without that context, it can be misleading. A creator with a million followers will naturally gather more likes and comments than one with 50,000 but that doesn't mean they're more effective in driving conversions.
From our analysis of 200,000 posts, we observed:
- High-conversion influencers had average engagements per post in the range of 12,000–18,000.
- Medium performers ranged between 4,000–8,000.
- Low performers often stayed below 2,500 total engagements.
But here's the nuance: this could simply reflect audience size, which did show a moderate correlation with conversions. It’s not yet conclusive whether high engagement leads to conversions, or whether large audiences are the underlying driver of both. That’s why we recommend prioritising engagement rate over total engagement for a clearer performance benchmark.
Audience / Follower Size
The debate around whether micro or macro influencers deliver better ROI has been ongoing. To shed light on this, we analysed 200,000 influencer campaign posts. Our findings revealed that high-performing influencers (those driving over 10 conversions per post) had a median follower count of 112K, while mid-performing influencers (3–9 conversions) averaged around 61K followers, and low-performing influencers (fewer than 3 conversions) had a median of 35K followers.
This suggests that follower size does correlate with performance, especially when surpassing the 75th percentile (approx. 95,000+ followers), where conversion rates significantly improve. However, the story doesn't end there.
Micro and nano influencers, although smaller in reach, often come with lower collaboration costs and higher trust within niche communities. This makes them potentially more cost-effective, especially when budget and target relevance are factored into the ROI equation.
Verified Accounts
One intriguing factor in maximising influencer ROI is whether the influencer holds a verified badge (the blue checkmark) on Instagram. Our analysis of over 200K posts revealed that 61.1% of high-performing influencers (those generating over 10 conversions per post) had verified accounts. This dropped to 34.4% among medium performers (3–9 conversions per post) and further to 26.7% for low performers (fewer than 3 conversions per post).
While this might suggest that verified influencers drive more conversions, it's important to remember that correlation doesn’t imply causation. Verified status is often linked with larger follower bases, which may be the actual driver of better performance. So, while the checkmark can be a helpful indicator, it shouldn’t be used in isolation when selecting influencers.
How does your platform identify the right influencers for a campaign?
Our platform leverages advanced data analysis across over 200,000 posts to identify influencers who consistently deliver strong performance based on audience engagement, conversion trends, content relevance, and verified credibility signals.
Can I filter influencers based on their follower size or audience location?
Yes, you can filter creators based on follower brackets, engagement rates, content formats, gender, region, and other key demographics to match the exact profile you're targeting.
Do you track campaign performance in real time?
Absolutely. Our platform provides real-time tracking of views, engagement, conversions, and ROI — giving you full visibility into what’s working and what’s not during a campaign.
How do you determine if an influencer has fake followers or bot activity?
We analyse multiple authenticity signals including like-to-follower ratios, comment quality, follower velocity, and historical engagement behaviour to assess follower legitimacy and weed out fake or inactive audiences.
Is there support for YouTube and Instagram campaigns both?
Yes, our platform supports creator discovery, campaign management, and performance tracking across both YouTube and Instagram.
Can I manage campaigns and communication with influencers within the platform?
Yes, our platform includes an in-built communication and collaboration module, allowing you to brief, track deliverables, approve content, and coordinate seamlessly with all your influencers — all in one place.
Audience Location
Ensure you're targeting the right audience by analysing detailed audience demographics directly within our platform. Eliminate the guesswork from influencer selection — our data-backed insights help you confidently choose creators whose followers align with your brand’s target regions and interests.
Audience Demographics
Understand exactly who you're reaching by analysing the gender and age breakdown of an influencer's audience. Our platform provides detailed demographic insights, helping you ensure that every campaign aligns with your ideal customer profile.
Fake Followers
Concerned about fake followers? Our platform helps you detect the exact percentage of fake followers in an influencer’s audience. Make informed decisions and collaborate only with authentic, high-quality influencers.
Follower Growth
Follower growth is a key indicator of an influencer’s performance. Based on our analysis of over 10,000 commercial influencer posts, we found that consistent audience growth has the strongest correlation with high conversion rates. Tracking this metric helps you identify creators who are truly resonating with their audience.
Explore Our Free Tools
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Chrome Plugin
Quickly analyse influencer & audience metrics by using our influencer audit plugin.
Instagram Fake Followers
Use our free fake follower check / scanners for Instagram to analyse authenticity.
YouTube Engagement Rate Calculator
Use our free Instagram engagement rate calculator to analyse influencers.
Instagram Engagement Rate Calculator
Use our free Instagram engagement rate calculator to analyse influencers.
TikTok Engagement Rate Calculator
Use our free TikTok engagement rate calculator to analyse influencers.
Youtube Analytics
Use our free YouTube analytics tool to evaluate influencer performance, including engagement rates, audience insights, and top-performing content.
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